Akinola Akintunde & Co – Web Design
March 10, 2023
Azimuth Shipping Lines – Web Design, Logo, SEO…
March 10, 2023
Brief: “Development of a Conversion-Driven Event Website with Ticketing, Analytics, and Retargeting Capabilities”
For years, this fast-rising events brand relied on third-party ticket directories to manage their ticket sales. While this seemed like the easiest path at the time, it came with a major trade-off they had no direct access to customer data. That meant no email lists to market to, no insights about who their attendees were, and no way to run personalized or retargeted campaigns. Each event felt like starting from scratch.
When they approached us, they wanted more than just a website they wanted a centralized digital platform that could handle ticket sales, tell their brand story, and unlock marketing capabilities they’d never had before.
We delivered a custom-built website that enabled the brand to sell digital tickets embedded with scannable QR codes, eliminating the need for third-party platforms, and putting them fully in control. More importantly, every transaction and form submission now capture key audience data names, emails, purchase history, location which automatically feeds into their CRM and advertising platforms. This gave them the power to run high-converting retargeting ads, send personalized event reminders, and build lasting relationships with their audience.
The site also featured a vibrant event archive, space to showcase past event photos and testimonials, and clear messaging about what makes their events unique. The result? A smoother customer experience, stronger brand positioning, and for the first time, a growing pool of data they own.
What used to be a generic ticketing flow is now a powerful sales and marketing engine designed to convert, capture, and scale.
Goal
The primary goal is to have a digital platform that enables the sale of scannable digital tickets, collects meaningful customer data for retargeting, and communicates clearly who we are, what we do, and what events we’ve hosted in the past.
Objectives
- Ticket Sales Integration
- The website must support secure online payment and ticket sales.
- Tickets should be digital, scannable, and assigned unique QR or barcode identifiers.
- Integration with third-party platforms (like Stripe, Eventbrite, or a custom solution) is acceptable.
- Data Collection for Retargeting
- Capture key user data during ticket purchase and site interaction (e.g., email, name, event preferences, location).
- Integrate with marketing tools like Meta Pixel, Google Analytics 4, and email marketing platforms (e.g., Mailchimp, Klaviyo).
- Ensure data collection complies with privacy standards (GDPR/CCPA).
- Showcase Our Identity and History
- A section that tells our story, outlines our mission, and introduces our team (if applicable).
- Highlight past and upcoming events with visuals, videos, testimonials, or press mentions.
- Use engaging storytelling to build credibility and interest.
- Responsive, Fast, and User-Friendly Design
- Clean, intuitive navigation optimized for mobile and desktop.
- Fast load times and SEO-friendly architecture.
- Accessibility standards compliance.
Deliverables
- Fully responsive website with content management system (CMS)
- Scannable ticketing system
- Contact forms with lead capture
- Integration of retargeting tools (Meta Pixel, GA4, etc.)
- Events archive and blog (optional but preferred)
- Option to export attendee/customer data
- Admin dashboard for managing events and tickets
Tell Us About Your Business?
We Look Forward To Building Something With You…
We would love to know more about your brand to respond properly, a simple way to go about it is to tell us about what you do, who are/is your competition? what you have achieved and what do you plan to achieve by building this website? After Completing This Website, we will give you a call within 24 Hrs. if you are currently in Nigeria.