Regal Pavers – Web Design & SEO
November 2, 2020
Akinola Akintunde & Co – Web Design
March 10, 2023
364 Gifts Overview: “We Had A Brand Image Issue”
Challenges
364 Gifts was a struggling company that specializes in high-end gifts. The company was finding it difficult to gain the trust and loyalty of its target audience, which consists of affluent customers who demand the highest level of quality and service.
Solution
We were enlisted to help 364 Gifts build a strong reputation and gain the trust of its target audience. Firstly, we conducted market research to understand the needs and preferences of affluent customers. Based on our findings, we developed a new branding strategy that positioned 364 Gifts as a premium brand that offers the highest quality products and services.
We designed and developed a new website that reflected the brand’s premium positioning, with an elegant and modern design that showcased their products and services. We also optimized the website for search engines, ensuring it ranked highly in search results for relevant keywords.
To drive traffic and engagement with the brand, we developed a targeted digital marketing campaign that included LinkedIn advertising, and email marketing. These campaigns were designed to appeal to affluent corporate customers and build trust in the brand.
Results
Through our efforts, 364 Gifts saw a significant increase in website traffic, social media engagement, and sales. The brand’s premium positioning and high-quality products and services helped to build trust and loyalty among customers, resulting in a positive impact on the company’s bottom line.
